Web marketing and Digital business for business internationalization

The course in Web Marketing and Digital Business for Company Internationalisation aims to develop communication skills in students for the design of international digital strategies to help companies promote themselves in foreign markets.

Topics such as the usability, user experience, target analysis, design thinking, copywriting, creation of targeted messages, definition of purchase and sales funnels, up to the study of neuromarketing and communication and promotion strategies are explored.

From the first year, the knowledge will be put into practice through workshops dedicated to analysis, brand reputation, photography and content creation, up to the implementation of digital advertising strategies.

The aim of the course is to apply the communication processes within the marketing and advertising scenario in which the expert is able to identify objectives and develop a suitable web marketing strategy to achieve them.

The fluency in the two foreign languages strengthens the training context by elevating the expert to an in-depth knowledge of the communicative and linguistic dynamics within web, social media and e-commerce.

The workshop activities complete the transversal preparation by expanding the student’s educational background through practical and experience-based courses aimed at finalizing the profile of the expert, enabling them to recognise, identify and categorize specific dynamics in the world of web marketing, advertising and business.

The specialization address will only be activated when there are at least 10 students.

The curricula, including laboratory activities, may be subject to updates, from year to year, in relation to the teaching autonomy set out according to DM 270/2004 and subsequent decrees.