Digital Communication for Business Internationalization

Duration: 1 years

Credits: 60

Level
First

Academic Year
2024/2025

Language

  • Italian
  • English
  • A second foreign language to be chosen from French/Russian/Spanish/German/Chinese

For information ( teachings, admission tests, calendar, …)
Office for Masters, Specialisation and Higher Education Courses
altaformazione@ciels.it
tel. 049 774152 – int. 3

Places available
Max: 50

 

 

Organisation

  • Delivery mode: dual (in presence and on zoom)
  • Compulsory attendance: 75%
  • Timetable: Monday to Friday from 09:00 to 17:00
  • Teaching methods: lectures; exercises; final examination.
  • Profit assessment: for each individual teaching.
  • Additional information: the internship may be replaced by project work or certified work activity.
  • Final examination: two sessions. Failure to pass the two sessions of the oral final examination means that the Level I postgraduate’s degree will not be awarded.

Venue
Ciels Campus – Padua Campus
Via Sebastiano Venier, 200 – 35127 Padua

Eligibility
Possible motivational interview to verify the candidate’s qualifications

Goals

The goals of the First-level Postgraduate's Course DIGITAL COMMUNICATION FOR BUSINESS INTERNATIONALIZATION are

– to know the theories and methods of applying marketing to the world of the web and social media;
– to know how to plan the promotion of a product and know the tools to use for e-commerce on the web or app;
– to practice using digital media creation tools from the point of view of content, graphics, video making;
– to strengthen linguistic knowledge, microlanguages ​​and terminology for at least two foreign languages, to be used to facilitate corporate internalization processes.

Profile and professional opportunities

Details

The Master is aimed at professionals who work in the field of digital communication, who, at the end of the Master, will be able to produce effective multimedia content in the language in the promotional channels of any reality to promote the internationalization of the product, making use of their knowledge of languages, marketing and multimedia communication.