Advertising, Marketing and Public Relations

The course Advertising, International Marketing and Public Relations aims to train experts with business management know-how, with particular focus on the communication processes of companies.

Students will be able to use all communication tools, from classic to digital advertising, with the aim of promoting goods and services, and will know the communication and public relations market, both in Italy and abroad, understanding its dynamics.

A solid foundation in international business communication will be combined with teachings and practical workshops focused on social media management, SEO, storytelling and brand management.

Experts will be able to use all the tools of interlingual communication, from advertising, on which the promotion of goods and services is traditionally based, to digital media and social networks, which allow a strong customization of messages and explicit interaction with the interlocutor.

The student will learn about the communication and public relations market, both in Italy and abroad, understanding its dynamics.

Study plans, including workshop activities, may be subject to updates, from year to year, in relation to the teaching autonomy established in accordance with DM 270/2004 and subsequent decrees.

The study plans, including laboratory activities, may be subject to updates, from year to year, in relation to the teaching autonomy provided for pursuant to Ministerial Decree 270/2004 and subsequent decrees.